Williams showed his full potential as a playmaker for the Lions in 2024. The former first-round pick posted career-highs in receptions (58), receiving yards (1,001), and receiving touchdowns (7) while averaging an explosive 17.3 YPR. Hopes appear sky high for Williams heading into this season after new offensive coordinator John Morton said he expects a “breakout year” for him in 2025, and Campbell added this week that the “sky’s the limit” for the speedster. Williams’ success on the field resulted in him averaging 13.7 PPR per game for fantasy managers last season, although he only produced a top-24 week in 40 percent of his games. He may remain a bit of a boom-or-bust option next season, but he has a chance to be an impactful player on deeper rosters as a home run threat WR3/WR4.

Morton spent the 2022 season serving as a Lions senior offensive assistant before heading to Denver to serve as the Broncos’ pass game coordinator from 2023-2024. While Jared Goff (7.0) and Bo Nix (7.8) operated via similar aDOTs last year, Nix’s 126 passes thrown 15-plus yards downfield rank third among NFL QBs and hold a 23-pass edge over Goff, whose 103 qualifying attempts rank 13th. Increasing the Lions’ downfield passing frequency would benefit speedster Jameson Williams, who Morton talked up as a breakout candidate last week. Williams finished as the PPR WR22 last season.

Morton said he’d never “been around someone that fast,” then quickly corrected himself to note that Jhamyr Gibbs is also that fast. Williams came on strong last year with a 58/1001/7 receiving line, but offensive coordinator praise could mean even more targets are coming. It would likely come at the expense of Amon-Ra St. Brown’s production if Williams were to truly break out, though there’s plenty for St. Brown to give and still be a top-flight fantasy wideout. It’s risky to read too much into statements like this in the offseason, but the new offensive coordinator telling you he thinks it’ll be a breakout year for Williams is certainly noteworthy.